The Penn State Football Show

Anybody who has taken a mid-level sports management/business management class knows that there’s always an important game plan, sometimes referred to as a crisis management plan, sitting on the back shelves in case of a public relations nightmare. It doesn’t spell out the all the specifics, but it gives a basic strategy to control the damage, publicly defend the organization, and maintain as much of the image and integrity as possible. Well, apparently, the officials at Penn State University must have been absent that day because, to me, this whole situation reeks of utter incompetence of crisis management. Not only was Joe Paterno the media scapegoat, it turns out he was ostracized by his own people…the Penn State board of trustees and “powers-that-be.” Some part of me thinks they let it happen so they could force him out, a feat they could not overcome in the recent previous years. Chronologically cited, these are the lingering questions I have that make me believe this is the case…

1. Was the Sandusky indictment really a shocking surprise to anybody associated with Penn State University? There were serious newspaper reports of these allegations 6 months ago and, as far as I know, Penn State never commented or made any action. Why was there no action plan in place on how the media coverage would be controlled once this disaster broke?

2. Why were a mob of reporters lined up on Joe Paterno’s front lawn Monday afternoon and NOT on Jerry Sandusky’s or even Mike McQueary’s? Why did Penn State let this happen? This was problem area #1. Joe had to be frantically represented by his son Scott, who has nothing to do with the university. Basically, at this point, he was set free to the wolves.

3. Why was Joe Paterno’s Tuesday press conference cancelled? Why wasn’t he allowed to speak and defend himself and provide some answers that everyone wanted/needed?

4. Why is Penn State protecting Tim Curley and not Joe Paterno? After all, Curley WAS indicted in this case…Joe WAS NOT.

5. Furthermore, why was Joe Paterno FIRED while Mike McQueary was not and Tim Curley is placed on “administrative leave?”

6. Why was Joe Paterno fired over the phone? Very disturbing to hear that many of the PSU players heard of Paterno’s firing by watching Sportscenter! What was of so much immediate concern/action that had to be done at 10:45 at night? Couldn’t it have been put off till Thursday or even Friday where all parties could sit down and at least discuss the decision before making it public? Doesn’t this man at least deserve a full explanation of why they are firing him? Or better yet, shouldn't he be afforded the opportunity to publicly announce that he will be stepping down, effectively immediately?

Remember, at this point, everyone involved is afforded their due process. The funny thing is…Jerry Sandusky is allowed to continue living his life until his court arraignment. He will be rightfully judged by 12 people before he gets his punishment. But, Joe Paterno, a guy that is probably 5th or 6th on the list of people to blame here, if he actually is to blame at all, isn’t allowed to continue coaching football games until the investigation becomes final? Instead, his trial has already occurred within the media and public opinion where he was undoubtedly set up for failure and the board of trustees ultimately caved in to the propaganda.

Unfortunately, the way things played out in the last 3 days, Penn State had no choice but to fire Joe. This circus would only have continued and possibly gotten worse in the weeks to come given he remain the head coach and that simply would not be fair to the players and the university. It’s true…at this point in time, Penn State made the right decision. However, a lot of this could have been avoided if Penn State took better actions earlier in the game. Maybe they saw this as a way to force Joe out. Or maybe they are just really that ridiculously incompetent at handling a challenging situation. Either way, Penn State dropped the ball here. Penn State let it get out of control and ultimately had to make a decision that will resonate throughout eternity.